As with many fads they always seem to come and go, social media is one of those fads that has been targeted by critics. If you listen to "non-believers" of social media sites, you are definitely missing out on a lot of benefits that social media can help your ever growing real estate career. From having more engaged customers to getting new ones, to effectively promoting your products, to being able to listen to your customers conversations and to being able to provide the best customer service possible. These are just some of the benefits you get from using social media to jump start your career. Once Google and other search engines figure out how to make searches more social and more real-time then the benefits from social media are endless. Be aware social media marketing does takes time, effort and in some cases, money to create, develop and maintain, your "image" Social media critics hold that numbers and statistics are useless in determining social media’s staying power. Twitter and Facebook might have billions of hits and visits between the two of them daily, but that does not mean that these two social media giants would be around come 2013, does anyone remember myspace???
But does that translate that social media is just a fad? If for anything, the demise of MySpace and similar social sites only proves that social media is here to stay. As long as a social media site stays new and fresh and relevant to people’s lives, then it shall always be around to help us in promoting our image as nice, dependable, trust worthy real estate agents with cool profile pics
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