Thursday, May 5, 2011

What's black and white and hopefully read all over


What’s black and white and super-confusing to wrap your head around? If you’re unfamiliar with QR codes, not to worry. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, a client points their camera at the QR image and additional information on the home that you are listing gets beamed directly to their smartphone or computer. The possibilities are endless, lets say someone uses your QR code and gets redirected to your website you can have a virtual video tour of that home already set up! Now you have just shown your home to a possible client without even being there! QR codes are still a relatively foreign concept for most casual users, but they have a lot of potential to change the mobile game. Some other uses include added nutritional information on groceries, the ability to comparison shop for textbooks, access to free giveaways and bonuses at major music festivals. So now you have to ask yourself one question: What do you want to say? Golden rule, is to share something worth sharing, make sure your message, website, or infomation is appropriate for quick mobile consumption. So I guess you must be asking yourself how can I make my own QR code for my business? Here's a list of websites to help create QR codes KAYWA, ZXING PROJECT, DELIVR, QRSTUFF, MAESTRO these are some of my favorites. Each offers different approaches and specific feature that will help with a particular business. Last but not least you'll need a QR reader on your social media device to help you read codes you might come across. These can be found on the web or your phones app store. For practice please use the QR code in this blog to direct you to my website and buy a home while your there"

2 comments:

  1. Thanks for the insights. Would be great to know what you think also of image recognition based scanning (like Google Goggles or Moodstocks Notes).

    Cheers,

    ReplyDelete
  2. Thanks clément I will look into those today! Glad your enjoying the blog

    ReplyDelete